As superfans, we love when brands partner with our favorite artists, TV shows, movies, and sports teams, but if we're being honest, few brands nail it. Most brands grasp at iconography (how many brands did you see suddenly get into friendship bracelets around The Eras Tour) or team colors (the amount of NYC brands selling blue + orange products right now is crazy), but they fail to embrace the fandom and what makes them unique. This is not the case for the Limited Edition OREO & BTS Cookies. 

The BTS ARMY has spent more than a decade building a fandom rooted in connection, celebrating the hidden meanings, personal stories, and small details that make BTS, BTS. So when a brand enters that world, simply putting seven familiar faces on a product isn’t enough.

The collaborations that actually resonate are the ones that understand what fans have always known: fandom is built in the details. 

That’s exactly where the new Limited Edition OREO & BTS Cookies shine.

In honor of BTS’ 13th anniversary, RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook teamed up with OREO for their first-ever global snacking collaboration, creating a cookie that doesn’t just celebrate the band but the community that helped shape their story.

Celebrity collaborations happen every day. But the ones fans remember usually have one thing in common: there’s a reason they exist.

For BTS and OREO, that connection starts with nostalgia. The limited-edition cookie features a hotteok-inspired brown sugar pancake flavor, a nod to the popular Korean street food, and a piece of home BTS wanted to share with fans around the world.

The partnership also connects back to the band members’ own memories with OREO.

"For OREO to be the first snacking brand we’ve collaborated with globally is a huge honor," shared BTS in a statement. "We ate them as kids, we eat them in the studio, and now OREO is helping us share a taste of home with the world." 

It’s what makes the collaboration feel personal. BTS isn’t stepping into OREO’s story, they’re bringing fans further into theirs.

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To celebrate 13 years of BTS, the limited-edition cookies feature 13 unique embossments designed by the band themselves, including the members’ names, the iconic BTS light stick, and special messages hidden throughout the collection. It turns opening a pack of cookies into the same thing fans already love doing – searching for clues, finding connections, sharing discoveries, and celebrating together.

However, Easter-egg hunting isn't the only way OREO is connecting with the BTS Army. The brand tapped into something that has been central to BTS and ARMY’s relationship for years...the messages they share with each other.

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Inspired by the love letters exchanged between BTS and their fans, OREO is inviting ARMY around the world to submit digital letters at us.oreobts.com for the chance to have their message featured on a global stage.

At its core, the OREO x BTS partnership works because it understands something simple. Fans don’t want to feel like an audience. They want to feel included. They notice when brands take the time to learn the language, history, and traditions of the communities they’re entering. The hotteok flavor honors BTS’ roots. The embossments honor their journey. The love letters honor ARMY’s role in it all. That’s the difference between borrowing a fandom and celebrating one.