Taylor Swift just made one of the most iconic move yet  and this time, it involves a 140-foot-long symbol of Swiftie love.

Swift’s personal services company, Firefly Entertainment Inc., reportedly purchased the massive inflatable friendship bracelet that stretched across the Caesars Superdome in New Orleans during her Eras Tour stop in October 2024.

According to local outlet 4WWL, the bracelet cost $13,000 and was designed by Miami-based artists Shawn and Jules Kolodny of Kolossal Arts.

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“It’s so fitting that the final trade of the giant friendship bracelet was to Taylor — she’s the reason it exists. We love that it's with her now," the Kolodnys shared in a statement to Us Weekly on Thursday, June 26. 

The purchase was confirmed by the Louisiana Stadium and Exposition District, which manages the Superdome and is expected to approve the deal at an upcoming board meeting. According to 4WWL, the bracelet was picked up, shipped, and delivered by Firefly Entertainment — the company responsible for managing events and personal services for Swift and her family.

The giant bracelet, emblazoned with “Taylor Swift: The Eras Tour” in bold white beads and adorned with oversized colorful “gems,” became a beloved visual centerpiece of the New Orleans concerts.

The idea came from Abby Jones, a marketing professional with ASM New Orleans, who was inspired by the fan-led tradition of trading friendship bracelets.That tradition itself was born from a lyric in Swift’s 2022 Midnights track “You’re On Your Own, Kid."

“So make the friendship bracelets, take the moment and taste it," sings Swift in the chart-topping track.

It didn’t take long for fans to turn that sentiment into a movement – creating, collecting, and trading bracelets at every Eras Tour stop, turning arenas into glittering hubs of camaraderie and creativity. Swift, touched by the gesture, addressed the bracelet during one of her shows in New Orleans.

🏟| “I just showed up one day and you guys were trading friendship bracelets and I was like ‘that’s cool’ and now there is a giant friendship bracelet on the outside of this stadium” 🥰 #NOLATSTheErasTour pic.twitter.com/M9AAnAZsm3

— Taylor Swift Updates 🩶 (@swifferupdates) October 26, 2024

“You’ve created traditions. You’ve created this mass movement of joy every time we play a show. And it makes me so proud, it really does,” she said in a fan-captured video on X.
“I just showed up one day and you guys were trading friendship bracelets and I was like, ‘That’s cool,’ and now there is a giant friendship bracelet on the outside of this stadium.”

She added, “It’s even nicer of you guys to create things that went so far beyond what I ever expected for this tour.”

After the New Orleans concerts wrapped, the bracelet traveled to other cities, with fans and local landmarks putting their own spin on the trend. In Indianapolis, the Children’s Museum even placed beaded bracelets on its life-sized dinosaur statues in honor of Swift’s visit.

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Now that the bracelet is officially in Swift’s possession, fans are wondering —what will she do with it? Whether she displays it, stores it, or repurposes it for another fan moment, the move has clearly struck an emotional chord.

It also serves as another full-circle moment in Swift’s bracelet story. The singer famously wore friendship bracelets throughout the Eras Tour and one of those little trinkets ultimately sparked her romance with NFL star Travis Kelce. Kelce, a known Swiftie, shared on his podcast that he attempted to give her one with his phone number during her Kansas City show. Months later, they became one of pop culture’s most talked-about couples.

Photo Credit: @caesarssuperdome on Instagram.